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Interview mit Peter Morville zu Search Patterns

Veröffentlicht am: 30 März 2010

Peter Morville hat gerade zusammen mit Jeffery Callender sein neues Buch “Search Patterns: Design for Discovery” veröffentlicht und Johnny Holland ein interessantes Interview dazu gegeben.

Search is a wicked problem for two reasons. First, it’s radically multidisciplinary, requiring real collaboration between design, engineering, and marketing. For most organizations, right there, it’s already game over. They simply can’t get these folks to work together. Second it’s a project and a process, requiring a major initial investment and the commitment to continuous improvement. Few organizations are good at both.